Freshman make a range of award-winning guitars, that are designed in the UK. They also make acoustic basses, amps, and ukeleles, and their instruments have received many ‘best buy’ accolades. The company prides itself on its luthiers sourcing and selecting materials personally, it has a UK factory, and its Apollo Models are made of premium woods, with maple wood binding, abalone purfling and rosette, and state of the art Fishman systems. Artists using Freshman include One Direction, Hudson Taylor, Heather Peace, Ben Howard, Olly Murs and Andreya Triana.